Grade: 9-12 Prerequisite: Computer Applications Length of Course: Semester

Description:  Business Communications courses help students to develop an understanding and appreciation for effective communication in business situations and environments. Emphasis is placed on all phases of communication: speaking, listening, thinking, responding, reading, writing, communicating nonverbally, and utilizing technology for communication. Business communication functions, processes, and applications in the context of business may be practiced through problem-based projects and real world application.

Instructional Resource

Business Communication, 3rd ed, 2020

Publisher: Cengage

Grade:  9-12 Prerequisite: None Length of Course: Semester

Description:  Business Essentials introduces students to the role business plays in the lives of individuals as consumers and workers.  A survey of the functions of business, a comparison of the forms of organizations and methods of administration and the interdependence of production, distribution, and finance in modern business.  This course is designed to encourage students to explore the career possibilities that are available through business education.

Instructional Resource

Business Entrepreneurship, 2016

Publisher: McGraw Hill

Grade: 10-12 Prerequisite: Business Essentials Length of Course: Semester

Description:  Entrepreneurship is a course designed for those students who wish to explore the personal characteristics and resources needed to profitably start and run a small business. Instruction will cover the concepts of entrepreneurship and the importance of small business with our free enterprise system. Students will be exposed to the basics of planning, organizing, financing, starting and operating and managing a small business venture.

Career and Technical Education (CTE) Course

Grade: 11-12 Prerequisite: One technical level course in the business marketing pathway Length of Course:

Year

Description:  Marketing Applications furthers student understanding and skills in the various marketing functions. Students coordinate channel management with other marketing activities, discuss the nature of marketing plans, generate product ideas, coordinate activities in the promotional mix, and demonstrate specialized sales processes and techniques. Economic and financial concepts are also stressed throughout the course. Current technology will be used to acquire information and to complete the projects. Throughout the course, students are presented problem solving situations for which they must apply academic and critical-thinking skills. Formal reflection is an on-going component of the course along with four projects.

Marketing Management

Career and Technical Education (CTE) Course 

Grade: 11-12 Prerequisite: One technical level course in the business marketing pathway Length of Course: Year

Description: Marketing Management will review the topics of Marketing but place emphasis on business management and entrepreneurship providing exposure to common techniques and problems of management. Some of the areas of management covered are: Human Resources Management, Information Management, Channel Management, and Marketing-Information Management. Students will learn how to run a small business by operating the school store. Students will take the role of employees and managers and will be responsible for all aspects of store operations, including staffing, supervision, store maintenance, cash register and money handling procedures, customer service, purchasing, inventory management, and accounting.

Career and Technical Education (CTE) Course

Grade: 10-12 Prerequisite: Business Essentials Length of Course: Year

Description:  Principles of Marketing develops student understanding and skills in such areas as channel management, marketing-information management, market planning, pricing, products/service management, promotion, and selling.

Career and Technical Education (CTE) Course

Grade:  10-12 Prerequisite: Business Essentials is recommended Length of Course: Semester

Description:  Sports and Entertainment Marketing will offer students insight into the processes affecting the flow of goods and services from producer to the consumer. Course content ranges considerably as general marketing principles such as purchasing, distribution, and sales are covered; however, a major emphasis is often placed on kinds of markets; market identification; product planning, packaging, and pricing; and business management.